Hello there!

I’m Ilinca and I accompany savvy impact-driven entrepreneurs like you to build powerful, sustainable and long-lasting projects, businesses and brands.

It all started at the age of 5 with my love for languages: English, French, Spanish, Italian, along with my mother tongue, Romanian. 

I was 15 when I decided I wanted to go out of my comfort zone and study abroad. After high school, this dream came true and I started my studies in Spain. It was then when I also made a big leap and started aside my voyage in the entrepreneurship world with my small business as a language trainer. It was my way of mixing my competences and having a positive impact on other people’s lives. 

It’s been a true roller coaster that has allowed me to grow personally and professionally. 

Eight years later, I accepted a challenging job position at the European Institutions in Brussels. For five years, I worked in the Employment, Social Affairs and Inclusion policies. This experience allowed me to be “on the other side” and to analyse up close the many challenges society, businesses and entrepreneurs were facing, along with the continuosly growing changes in today’s societies. 

Funding, poverty and ocial exclusion, equity and equality, impactful leadership and governance, inclusive projects, women’s place in the 21st century, youth employment, underrepresented minorities, ageing-related challenges or social entrepreneurship were just a few of the issues I dealt with.

Five years after, I decided to follow my vision and values, moved to France and launched my own social entrepreneurship activity as a Growth & Ethical Business, Brand and Advocacy Strategist for entrepreneurs like you.


I remembered how, back in my early years in the business and entrepreneurship world, I was completely lost. I wanted to make a difference. But I didn’t have any blueprint to follow. Any strategy to implement. Any other successful social-oriented ethical entrepreneurs and businesses to surround myself with.

But I knew I wanted to make a difference. So I used all my passion, along with the experience, knowledge and insights I gathered these last 16 years to launch my business.

Since taking this important leap 4 years ago, I have accompanied many other solopreneurs and entrepreneurs from all over the world to build successful, valuable social impact-oriented projects, strategies and businesses. 

Strategies to gain clarity over their business and their reason to have started it and to make a successful and meaningful living out of what they do. 

Projects to affect positively their environments, along with their internal organisation, by becoming engaged active actors of their ecosystem.

Remember, change is within us. And success is a marathon, not a sprint!

By doing well, we do better

Business & Branding

Reveal the potential of your business, communicate with authenticity your unique value to your clients and your tribe, upscale your authority and notoriety.

Growth & Funding

Take the steps to increase your footprint on the market and to ensure corporate growth and societal impact through innovation and social responsibility.

Advocacy & Empowerment

Transform your audiences and team members in your first brand ambassadors and active engaged actors in projects that make a difference.

Are you ready to take a big leap ahead?

Download "From Idea to Business"

Your free guide one how to create and grow your business!

23 pages of the most important steps to take in order to launch your business sustainably. 

A printable guide that will follow you wherever you go so you can write down your ideas, comments, questions.

*Your data is collected only for the distribution of the guide and the newsletter

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