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The Force of Content Creation: Content Marketing, Content Strategy and Content Plan

The Force of Content Creation: Content Marketing, Content Strategy and Content Plan

The success in Content Creation is a mix of Marketing, Strategy and Plan. Content is everywhere. News, articles, videos, podcasts. Blogs, Social Media, Books, Webinars. In 2018, Content Marketing is your foundation for all your […]

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Your Content Marketing Strategy from Zero: Your Buyer Persona

Your Content Marketing Strategy from Zero: Your Buyer Persona

Have you created your buyer persona profiling?   Claire is 30 years old. She is a startup founder and she has 5 employees, two of them in charge with Sales and Marketing. Her startup already […]

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Life Is A Challenge: From EU Civil Servant to Copywriter Entrepreneur

Life Is A Challenge: From EU Civil Servant to Copywriter Entrepreneur

Simon Sinek said it: “START WITH WHY, NOT WHO”. The modern copywriter must have in their veins the Inbound Marketing approach: the WHY. WHY for: Why do I do what I do? Why do I […]

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9 Steps To Build Your Social Media Presence

9 Steps To Build Your Social Media Presence

Whether you are a B2C or a B2B business, Social Media is a powerful tool of your marketing strategy. If you learn how to use it effectively, it will it provide you a range of business […]

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MaxiCoffee: The Crush Of The Prizes Nouvelle-Aquitaine [case study]

MaxiCoffee: The Crush Of The Prizes Nouvelle-Aquitaine [case study]

How Content Marketing has propeled MaxiCoffee into the e-commerce leader of coffee boutiques     The award ceremony of the Neo Aquitains Prizes – Gironde 2017 took place on December 5th in Bordeaux.     […]

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The Power Of Emotions: Boost Your Business With The Emotional Space

The Power Of Emotions: Boost Your Business With The Emotional Space

Today’s consumers have a multitude of solutions to best meet their needs. How to attract them? How to convince them to choose your brand? By sharing with them the right emotions at the right time. […]

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Daring Or Not? The University Of Entrepreneurs Opens Up The Doors Of Audacity

Daring Or Not? The University Of Entrepreneurs Opens Up The Doors Of Audacity

Make room to audacity! The University of Entrepreneurs of MEDEF Gironde invited all the daring entrepreneurs on November 9, 2017 in Bordeaux (France) to learn a little more about the key to success of an […]

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10 Ingredients to Write Irresistible Content

10 Ingredients to Write Irresistible Content

We all know Nike and their marketing campaigns. More than sports products, Nike shares with all of us a true philosophy of life. #BetterForIt or #MakeItHappen have become memorable thanks to the power of the […]

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NAMING: Egemone Consulting [case study]

NAMING: Egemone Consulting [case study]

EU AFFAIRS CONSULTANCY BRAND NAMING   The challenge To be noticed in a crowded marketplace. David vs Goliath. An entrepreneurial project vs structured and well established agencies. Meet Sébastien Blanchard. After seven years working in […]

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4 steps to succeed with your business on the Web

4 steps to succeed with your business on the Web

A new communication and digital marketing strategy Imagine a strategy that can make you effectively engage your ideal customers to your business and pull them in to your products and services through valuable content and […]

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