Copywriting

Rédaction de contenu web

Every business needs copywriting.

 

To create valuable and engaging content to attract people towards your services or products, you need to understand their needs, values, abilities and limitations. Copywriting is about creating content that informs and sells at the same time.

Copywriting can be found in:

  • Online content
  • Blog posts
  • Storytelling
  • Social media posts
  • Articles
  • Ebooks
  • Guides
  • Advertising
  • White Papers
  • Press Releases
  • Newsletters
  • Infographics
  • Videos…

You must have heard the terms « SEO copywriting ». What does that mean?

SEO is the acronym of Search Engine Optimization. This means that the content is optimised for the organic, non-paid search engine results, like Google (93% of searches).

Several algorithms and methods have been created by the search engines to identify for every research its most valuable content, and to penalize those that create oriented-only SEO low-quality content. Therefore, there are two aspects to bear in mind:

  • Creating a high-quality content: persuasive, convincing and concise, that transforms your prospects in clients and your clients in ambassadors of your business.
  • Helping search engines in scanning and reading you website pages by having a clear structure and a reasonable use of keywords.

With its last algorithms (Panda, Penguin, Hummingbird), Google appreciates a content that has

  • An added value: sharing your knowledge is the best way for your visitors to stay longer on your website.
  • A clear structure and easy reading: simple ideas, but perfectly interconnected.
  • A representative information in your field: you strengthen your brand identity and you position yourself as an expert.
  • A true attractiveness for your audience to determine them to act: buying a product, buying a service, sharing your information with others…

An effective copywriting cannot work without a content marketing strategy in order to produce valuable content and to attract to your website the right audience for your business.

Don’t wait anymore and contact me to work together and create seducing and optimised content for your audience!

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