Naming

naming

Your business name plays a crucial role in your marketing strategy.

 

Choosing the right business name is a cornerstone of your activity.

Your business name is the first interaction with your visitors. They want to be able to identify you quickly and to understand easily what you offer them.

Finding your business name requires having a well-defined methodology. It is not the result of a random choice, but it must be:

  • Easy to pronounce, to spell and to remember: your business name allows you to connect with your visitors and clients on an emotional level.
  • Intuitive and precise: your business name is related to your activity, products and services.
  • Able to outlast changes: your business name must allow you to expand, to diversify or change your services and products without going for renaming.
  • Available: your business name must be available offline –legal trademark- and online –domain name.

 

If you want to start off your business on the right foot, get in touch and let’s give it a go!

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